Antarctic Dinosaurs

EXHIBITION BRANDING + COLLATERAL

Discovery Place partnered with the LA Museum of Natural History and the Field Museum of Chicago to create the new exhibition Antarctic Dinosaurs. When the exhibition came to Charlotte, the Discovery Place marketing team tasked me with creating an exciting vibrant identity for the show and supporting marketing materials.

The exhibition follows a team of scientists on a journey to un-earth 4 new species of dinosaur that were trapped under the icy surface of Antarctica. One important theme of the exhibition is Earth’s ever changing climate. The show takes you from the chilling continent Antarctica as we know it today back to the lush, green pre-historic land it was.

Artwork was created for both versions of the land featured in the exhibition. When used together, it helped better explain the journey the Museum visitors would embark on.